Privacy policy
Last updated: October 2026
1. Controller
The entity responsible for processing personal data in connection with this website and the online shop is:
e-trends GmbH
e-car-shop.ch
Lerzenstrasse 10
8953 Dietikon
Switzerland
Email: info@e-car-shop.ch
Company / VAT No.: CHE-216.183.692
2. General Information
Protecting your personal data is important to us.
We process personal data in accordance with the applicable data protection regulations, in particular the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
Personal data is any information relating to an identified or identifiable natural person.
We only process the personal data that is necessary for operating our online shop, handling orders, communicating with customers, improving our offering, and for legally permissible marketing and analytics purposes.
3. Personal Data We Process
Depending on how you use our website and services, we may in particular process the following data:
- First and last name
- Billing and delivery address
- Email address
- Telephone number
- Order and customer data
- Products purchased and order history
- Payment and transaction information
- Contents of communications in enquiries
- Returns, warranty and support information
- IP address
- Device, browser and operating system information
- Date and time of access
- Pages visited and interactions with the website
- Cookie and similar identifiers
- Information on the use of our online shop
Payment data such as full credit card numbers is generally processed by the respective payment service providers and is not fully stored by us.
4. Purposes of Data Processing
We process personal data in particular for the following purposes:
- Operation and provision of the online shop
- Receipt and processing of orders
- Payment processing
- Shipping and delivery of orders
- Processing of in-store pickups
- Returns and refunds
- Warranty and guarantee handling
- Customer service and communication
- Fraud and abuse prevention
- Technical security and error analysis
- Improvement of our website and our offering
- Reach and usage analysis
- Measurement and optimization of advertising campaigns
- Direct marketing, where permitted or with appropriate consent
- Compliance with legal obligations
- Enforcement or defence of legal claims
5. Shopify
Our online shop is operated using the Shopify e-commerce platform.
Shopify provides the technical infrastructure for operating the online shop, processing orders and various related functions.
When using the shop, personal data may be processed by Shopify and companies affiliated with Shopify.
Data processing by Shopify is also governed by Shopify’s privacy policy:
Shopify may process personal data in various countries. Where necessary, appropriate legal safeguards are used for cross-border data transfers.
6. Orders and Customer Account
When you place an order or use a customer account, we process the information required to perform the contract.
This includes in particular contact details, delivery and billing information, order data and information on payment and delivery status.
We use this data to:
- process your order,
- handle payment,
- ship the goods or make them available for collection,
- inform you about the status of your order,
- handle returns and warranty cases,
- comply with statutory documentation and retention obligations.
7. Payment Processing
For payment processing, we use external payment service providers depending on the payment method selected.
These may in particular include:
- Shopify Payments
- Wallee
- PayPal
- other payment providers shown at checkout
When you make a payment, the data required for this purpose is transmitted to the respective payment service provider.
The payment providers process personal data partly under their own data protection responsibility and may process additional data for payment processing, fraud prevention or risk assessment.
The respective provider’s privacy policy applies in addition to this privacy notice.
8. Shipping and Delivery
To fulfil orders, we transmit the information required for shipping to the shipping and logistics service providers we use.
This includes in particular:
- Name
- Delivery address
- telephone number, where applicable
- email address, where applicable
- shipment information
For deliveries within Switzerland and to Liechtenstein, we primarily use Swiss Post.
Swiss Post Privacy Information
9. Collection (Pickup)
For orders placed for collection, we process the information necessary to prepare the order and verify it at pickup.
The data is used to prepare the goods, inform the customer about the collection option and document proper handover.
10. Contact and Customer Service
If you contact us by email, contact form, telephone, WhatsApp or other communication channels, we process the information you provide in order to handle your enquiry.
This may in particular include your name, contact details, order number, message content and information about products purchased.
We recommend using only one communication channel per enquiry where possible.
11. WhatsApp
If you contact us via WhatsApp, data is processed via services provided by WhatsApp or Meta.
This may in particular include your telephone number, profile information, message content and technical information.
Use of WhatsApp is voluntary. Alternatively, you can always contact us by email.
Further information:
I would then replace Section 12 as follows:
12. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Cookies are small files or pieces of information that can be stored on your device or processed via your browser. They enable in particular the technical functions of the online shop, store settings and can be used to analyse usage and for marketing purposes.
We distinguish in particular between:
- technically necessary cookies
- functional cookies
- analytics cookies
- marketing and advertising cookies
Technically necessary cookies are required for operating the online shop and enable in particular functions such as the shopping cart, checkout, login, security, language settings and the storage of your privacy preferences.
Shopify and the Shopify services we use may deploy their own cookies and similar technologies for the technical operation of the online shop.
Analytics, statistics, marketing and advertising technologies are only activated, where consent is required, in accordance with your selection in the cookie or privacy banner.
These may in particular include technologies from Google and Microsoft as well as other analytics and marketing services used in the online shop.
You can change your cookie and privacy preferences at any time via the privacy or cookie settings available on our website, or withdraw consent already given with effect for the future.
In addition, you can restrict, block or delete cookies via your browser settings. Please note that this may limit certain functions of the online shop.
Further information on the analytics and marketing services used can be found in the following sections of this privacy notice.
13. Google Analytics
We use Google Analytics to analyse the use of our website.
The provider is Google.
Google Analytics enables us in particular to evaluate information about how visitors use our online shop, which pages are visited and how users interact with our website.
The following data may in particular be processed:
- device and browser information
- approximate location information
- usage and interaction data
- cookie and device identifiers
- information on pages visited
- information on the origin and course of a visit
For Google Analytics 4, Google states that IP addresses are not logged or stored. Google Help
The specific retention period for user- and event-level Analytics data depends on the settings we choose and Google’s specifications. Google provides configurable retention periods for this purpose. Google Help
Where legally required, we use Google Analytics on the basis of your consent.
Further information:
Google Analytics Privacy Information
14. Google Ads and Conversion Tracking
We use Google Ads and related technologies to measure the effectiveness of our advertising and to optimize our advertising campaigns.
This may in particular record whether a visit to our website or an order took place after an ad was clicked.
Depending on your consent and the privacy settings you choose, cookies, device information and usage data may be processed for this purpose.
Where legally required, marketing and advertising technologies are only activated after the corresponding consent has been given.
Further information:
15. Microsoft Clarity
We use Microsoft Clarity to analyse and improve the use of our online shop.
Clarity can in particular collect information about interactions on the website, for example:
- clicks
- scroll movements
- page views
- session information
- technical errors
- screen and layout information
Microsoft Clarity can use this to create, among other things, heatmaps and session recordings. According to Microsoft, data protection-relevant input fields are masked in such recordings. Microsoft Learn
Clarity uses cookies or similar identifiers where this is permitted based on your consent settings. For visitors from Switzerland and the EEA, Microsoft takes the relevant consent signals into account. Microsoft Learn
According to Microsoft, session recordings are generally stored for 30 days; certain aggregated or flagged information may be stored for up to nine months. Microsoft Learn
Further information:
Microsoft Clarity Privacy Information
16. Microsoft Advertising
We may use Microsoft Advertising and the Microsoft Universal Event Tracking (UET) tag.
These technologies enable us to measure the effectiveness of advertisements and determine whether visitors perform certain actions on our website after an ad is displayed.
Where legally required, this data processing only takes place after the corresponding consent has been given.
Further information:
17. Other Shopify Apps and Service Providers
For certain functions of our online shop, we use additional Shopify apps and external service providers.
These may provide functions for, for example:
- inventory management
- translations
- customer communication
- returns
- marketing
- shop analytics
- checkout
- product presentation
- technical optimization
.
The respective providers only receive the data necessary to provide their functions.
We select external service providers based on appropriate data protection and security criteria and, where required, conclude corresponding data processing agreements with them.
18. Server and Access Data
When you access our website, technical data may be processed automatically.
This may in particular include:
- IP address
- browser type and browser version
- operating system
- date and time of access
- pages visited
- referrer URL
- device information
This data is required in particular to ensure the secure and stable operation of the website, analyse errors and prevent misuse.
19. Marketing and Newsletter
If you have expressly consented to receive marketing communications or another legal basis exists, we may use your contact details to inform you about products, offers or news from e-car-shop.ch.
You can object to such use at any time or withdraw your consent.
For emails, you can in particular use the unsubscribe link provided for this purpose.
20. Disclosure of Personal Data
We only disclose personal data where this is necessary to provide our services, required by law or otherwise legally permissible.
Recipients may in particular include:
- Shopify and Shopify service providers
- payment providers
- banks
- shipping and logistics companies
- IT and hosting providers
- communication service providers
- analytics and marketing providers
- accounting and fiduciary service providers
- authorities and courts, where we are required to do so
We do not disclose or sell personal data to third parties for their unrestricted own purposes.
21. Data Processing Abroad
Some of the service providers we use are located outside Switzerland or process data in other countries.
These may in particular include the USA, Canada and countries of the European Economic Area.
If a recipient is located in a country without an adequate level of data protection as recognised by Switzerland, we implement appropriate safeguards where required.
This may in particular be done by using recognised contractual clauses, statutory guarantees or other permissible mechanisms.
22. Retention Period
We store personal data only for as long as is necessary for the respective purpose or as long as statutory retention obligations apply.
Order, contract, accounting and business data may be stored for several years in accordance with statutory retention obligations.
Customer communications are retained for as long as necessary to handle the enquiry, document the business relationship or protect legitimate interests.
Analytics and marketing data is stored in accordance with the settings and requirements of the services used.
After the required retention period has expired, the data is deleted or anonymised, unless there is a legal or otherwise permissible basis for further storage.
23. Data Security
We implement appropriate technical and organisational security measures to protect personal data against loss, unauthorised access, misuse, alteration or disclosure.
These include in particular technical safeguards, access restrictions and the use of encrypted connections where appropriate.
However, it is not possible to guarantee completely risk-free data transmission over the internet.
24. Rights of Data Subjects
Within the scope of the applicable data protection law, you may in particular have the following rights:
- access to the personal data processed about you
- rectification of inaccurate personal data
- erasure of personal data
- restriction of certain data processing activities
- objection to certain data processing activities
- receipt or transfer of certain personal data
- withdrawal of consent given, with effect for the future
The exact scope of these rights depends on the data protection law applicable in each case.
Requests can be sent to the following address:
To prevent unauthorised disclosure of information, we may require appropriate proof of identity.
25. Right to Lodge a Complaint
Data subjects may lodge a complaint with the competent data protection supervisory authority.
In Switzerland, this is in particular:
Federal Data Protection and Information Commissioner (FDPIC)
www.edoeb.admin.ch
Where the data protection provisions of Liechtenstein or the European Economic Area apply to a data subject, the relevant rights can also be asserted before the competent data protection supervisory authority there.
26. Changes to This Privacy Notice
We may amend this privacy notice at any time, in particular if our services, technologies used or legal requirements change.
The version published on this website at any given time is the one that applies.
Last updated: October 2026